Celebrities are ambassadors, of the society they are from, to the rest of the world. They are loved at home and now, also worldwide.
They have the power of influence on millions. People across ages and segments consider them as role models. And mostly follow with great conviction the ideas promoted by their favorite star. It thus becomes very important for the celeb that he/she endorse a worthy cause.
However, to further expand our reach, we seek more such participation in our welfare initiatives for the less privileged children and youth of the country.